the hub of entrepreneurialism and innovation for the West Coast.
Category-making Seattle-based clients, such as Microsoft, The Boeing Company, Starbucks, and Amazon, need to forge personal connections with stakeholders and audiences—and FITCH has partnered with them to build brand equity.
We have been successful at developing effective and relevant communications tools—including strategy, brand communications, packaging and interactive solutions.
Located adjacent to the Space Needle at Seattle Center, Experience Music Project (EMP) is a 110,000-square-foot museum that immerses the visitor in an interactive music experience. Designed by world-renowned architect Frank Gehry, the EMP building is a quirky original—its colorful, organic shapes capture the expansive and visceral essence of music.
In 2004, Boeing announced an all-new airplane called the 787 Dreamliner. A technology-driven company, Boeing asked FITCH to create a global integrated marketing approach to revitalize its market by generating excitement about their revolutionary new aircraft.
With an eye to assuring its investors that the company was prepared to meet the challenges of the global market conditions, Weyerhaeuser, one of the largest timber companies in the world, asked FITCH to help them through the preparation of their annual report, both in print and online formats.
When Fisher hired FITCH to sort out its brand structure, we had a lot of work to do. For 85 years, they had been developing three categories of business—broadcasting, property management, and flour mills—none of which had a visible relation to the other.
While each category of business had been successful, none were adding to the value of the whole. The organization had difficulty promoting strong, coherent brand messages to its customers and target markets.
Studios