the commercial and financial capital of the country, and a dynamic mix of different communities and cultures.
Since starting operations in 2006, we now have a fully functioning, multi-disciplinary FITCH studio based in Prabhadevi in the heart of Mumbai, and have successfully completed projects for Indian and international organizations, including Tata, Asian Paints, Aditya Birla, ITC, Godrej, Reliance, Bharti Walmart, Vodafone and Nokia.
Whether branding or environmental design, the core FITCH values of creating compelling consumer experiences through innovation and insight have been the key drivers behind all our thinking and design.
Larsen and Tourbro (L&T), one of India’s largest and most respected companies, recently expanded their business interests into commercial property. Renowned across the country for excellence in engineering and construction, they identified a site to develop their first project – a 26,000 sq.m mall in Chandigarh, a city in the Punjab masterplanned by the famous French/ Swiss architect Le Corbusier.
Tara Jewellers, the largest exporter of diamond jewellery in India, asked FITCH to create a retail brand and store concept for the Indian high street. The core strategy of the brand being “affordable and accessible with a luxury quotient”.
Vodafone is the second largest operator in the Indian telecom market and primarily operates through two retail formats, Vodafone stores and Vodafone mini stores which have been adapted from the global store design.
FITCH were appointed by Nokia in India to design a brand experience centre and reception area within their Delhi head office, showcasing the Nokia brand and products to their employees and visitors.
Studios