StudiosDell: Dell Launches Alienware In-Store Alienware lands in Micro Center stores
Dell wanted to launched an Alienware Invasion shop-in-shop in the Paramus, New Jersey, Micro Center as the brand’s first foray into retail.
a recognized retail test market, the Columbus studio draws from a rich local environment heritage of talent and retail inspiration. Strategically located for easy and quick access to the East, West and southern US coasts, we are well positioned to service the key Americas region, from Canada to the tip of South America, as well as the world.
America is the world’s leading retail market and a key indicator of success for global brands. This FITCH office understands that this market is different, being driven primarily by mass brands, and we understand how to best express these brands powerfully across many different experiences. The US brings powerful learning that translates and better informs brands throughout the world.
Our integrated team provides world-class design based on global shopper trends, brand strategies and buying insights. Our Consumer Environment designers bring insight-driven “what-ifs” to full realization through consumer touchpoints and a deep understanding of brands. We own Creative Expressions.
Dell wanted to launched an Alienware Invasion shop-in-shop in the Paramus, New Jersey, Micro Center as the brand’s first foray into retail.
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As consumers shop for healthy dining alternatives, Fresh Express saw the opportunity to make the salad spot in grocers a destination within the produce category.
In celebration of Barbie’s 50th birthday, Mattel, in partnership with FAO Schwarz, wanted to bring the celebration into the store with something as stunning as Barbie herself.