Digital is not an add-on, it is a vital part of a wholly integrated approach to brand communications. With front-to-back experts in all things interactive—and a deep understanding of how consumers engage with the digital experience—we identify and execute original solutions that are both effective and true to your brand.
Because we understand that effective brand communications works on the level of a personal relationship, our digital solutions are designed from the outset to make those relationships richer, more authentic and more accurately targeted.
As a means of succinctly and evocatively showcasing our capabilities, we consolidated our knowledge of the Emirati cultural and commercial landscape to create a fashion brand from scratch; the "bq" brand. FITCH Dubai has always been the partner of choice for local companies and entrepreneurs, this project aimed to position ourselves as the most cultural savvy and innovative agency in the market place.
Dubai Pearl is a master-planned development comprised of hotels, residences and leisure and commercial space, incorporating a select package of some of the world’s most prestigious lifestyle, hospitality and retail brands under the principles of a fully climate-controlled and integrated community. Underground, a huge retail centre links all parts of the development.
Based in Kuwait, Alyasra is one of the region's largest distribution companies in foods and fashion, boasting a portfolio of more than 100 brands, including Danone, Al Sadia, and Kenzo. With aggressive strategies underpinning their regional expansion, Alyasra approached FITCH to review their brand proposition and communications.
The World Islands project off the coast of Dubai is one of the most ambitious engineering feats ever undertaken. Three hundred semi-tropical islands are arranged in the shape of a world map. When complete, this incredible archipelago will be the location for hotels, resorts, luxurious homes and themed destinations of opulent proportions.
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