Our work is all around you There are very few aspects of daily human experience that we don't—or can't—touch

We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.

Dixons Group: New Concept Innovative travel retail for Dixons at Heathrow T5

As one of the key retail tenants at Heathrow, Dixons Group had an opportunity at Terminal 5 to take a fresh approach to the presentation of its range of consumer electrical services in a travel retail environment. This was achieved by creating a new consumer electrical accessories brand that would sit alongside their other T5 brands, Dixon’s Tax Free and PC World (also FITCH projects), in a strategic retail portfolio that customers could shop as one offer or separately. 

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Paradise Bakery: Fresh Baked! Warmth through design

The founders of Paradise Bakery & Café created their first freshly baked cookies and muffins in Long Beach, California. As success grew, they continued to expand the menu selections, adding delicious brownies, croissants, quiches, breads, soups, salads and sandwiches. Respected today as a leading brand in the bakery and café segment of the industry, the menu items are still prepared daily and with only the finest ingredients available, just as you would at home. 

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Pei Wei Asian Diner: USA Rollout Layout design & construction Documents

Owned and operated by the hugely successful P.F. Chang’s China Bistro, Pei Wei Asian Diner offers fresh made-to-order Asian food served in a relaxed yet upbeat and contemporary setting.

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Diageo: Brand Visibility Building brand presence in the on-trade environment

In September 2008, Singapore was host to the world’s first Formula 1 night race. For Diageo, it was crucially important that Johnnie Walker, a lead sponsor of the Mercedes McLaren F1 team, maintain visibility throughout the duration of the event.

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The Body Shop: Sustainable Design for The Body Shop A natural balance of sustainability and beauty

To support and amplify its new brand positioning, Nature’s Way to Beautiful, The Body Shop wanted to evolve its existing retail formula for the launch of a premium, eco-friendly concept store in Singapore.

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