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We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. ‘IN-LINE DESIGN’ ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
A local restaurant chain based in Beirut, Lebanon, lacking ambience with little feeling or identity. Its main clientele is the 20–30 age group.
Tesco approached FITCH to create a new department store concept to revitalise their department store business in Central and Eastern Europe.
FITCH has been working with Vodafone to start up its latest venture in Qatar: launching a fresh new Vodafone brand from scratch and revolutionising their approach to retail design and consumer engagement. The first Vodafone stores in Qatar opened in July 2009.
Home decorating in India is handled by contractors, and there is virtually no DIY industry. Consumers have a low level of involvement in home décor and don’t use much colour in their homes.
FITCH collaborated with Asian Paints to realize their bold vision of a concept store that’s all about home colour inspiration: the store sells no paint at all.
FITCH is brand guardian for Nokia's B2B category, Achieve, which markets their Eseries handsets and services. This work involves establishing both the brand communication toolkits and guidelines for Achieve, and also working extensively with Nokia on its retail activation strategy and design.
Practices