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We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. ‘IN-LINE DESIGN’ ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
Disney asked FITCH to create a completely new retail concept that would bring their offer up to date, be flexible and cost-effective, help to communicate the brand’s diverse offers to consumers and be an "embassy" for all things Disney.
Home decorating in India is handled by contractors, and there is virtually no DIY industry. Consumers have a low level of involvement in home décor and don’t use much colour in their homes.
FITCH collaborated with Asian Paints to realize their bold vision of a concept store that’s all about home colour inspiration: the store sells no paint at all.
FITCH was asked by Singapore Tourism Board to design a modular stand for travel, hospitality and business tradeshows.
SKII is a global premium skincare brand originally from Japan, now owned and distributed by Procter & Gamble.
HiQ is a leading fast-fit car care brand operated by Goodyear Dunlop, and operates via a network of franchisees across the UK. FITCH was asked to rebrand HiQ to revolutionise the way fast-fit car care is delivered in the UK.
Practices