Dixons Group: New Concept Innovative travel retail for Dixons at Heathrow T5
As one of the key retail tenants at Heathrow, Dixons Group had an opportunity at Terminal 5 to take a fresh approach to the presentation of its range of consumer electrical services in a travel retail environment. This was achieved by creating a new consumer electrical accessories brand that would sit alongside their other T5 brands, Dixon’s Tax Free and PC World (also FITCH projects), in a strategic retail portfolio that customers could shop as one offer or separately.




