The Body Shop: Sustainable Design for The Body Shop A natural balance of sustainability and beauty

  • Context

  • To support and amplify its new brand positioning, Nature’s Way to Beautiful, The Body Shop wanted to evolve its existing retail formula for the launch of a premium, eco-friendly concept store in Singapore.

  • Challenge

  • The Body Shop engaged FITCH to evolve the brand’s retail formula specifically for the launch of their flagship outlet at Singapore’s newest premium mall—Ion Orchard. The task was twofold: to enhance the brand’s beauty, but also reduce the environmental footprint of The Body Shop stores.

  • Solution

  • The new store is a showcase for eco-conscious retail design, employing sustainable materials and environmentally friendly lighting. Furniture is made from discarded pallets, which are salvaged and recycled by a local Singaporean company, whilst the use of energy- and cost-efficient LED lighting has reduced consumption by 70%. These measures are communicated to shoppers at key points along the customer journey, thereby reinforcing the brand’s commitment to preserving the planet through sustainability.

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