Procter & Gamble : Multi-Brand Fragrance Environments A new approach to fragrance retailing
Fragrance retailing in Asia is a commodity-driven industry where shopper engagement is low and price-driven promotions are high.
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We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
Fragrance retailing in Asia is a commodity-driven industry where shopper engagement is low and price-driven promotions are high.
After a successful launch of the "Colour" concept store in Mumbai, the Asian Paints team identified the need "to give every consumer the Asian Paints experience." Once again, FITCH was engaged to help develop and execute this strategy—to capture the "heart" of the Colour Store experience and translate it across "Tier 1" dealer stores.
Nintendo approached FITCH about creating a one-of-a-kind branded experience in the Times Square Toys "R" Us. They wanted to create an exciting, animated and interactive destination-based experience that appeals to families while still being compelling to core gamers.
Owned and operated by the hugely successful P.F. Chang’s China Bistro, Pei Wei Asian Diner offers fresh made-to-order Asian food served in a relaxed yet upbeat and contemporary setting.
A local restaurant chain based in Beirut, Lebanon, lacking ambience with little feeling or identity. Its main clientele is the 20–30 age group.